Director of Events and Appointment Scheduling Job at Rodríguez Larrondo y Asociados, Garland, TX

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  • Rodríguez Larrondo y Asociados
  • Garland, TX

Job Description

Benefits:

  • Events
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Flexible schedule
  • Free food & snacks
  • Opportunity for advancement
  • Profit sharing
  • Training & development
  • Vision insurance

Position Summary

We are seeking a dynamic, organized, and results-driven Event Director to oversee event strategy, coordination, and appointment scheduling for high-traffic venues such as state fairs, home and garden shows, expos, and festivals. This role is responsible for driving lead generation through face-to-face engagement and ensuring seamless appointment follow-up with our sales team.

OBJECTIVES

Event Strategy & Planning

  • Event planning and management
  • Locating and hosting events
  • Identify and secure booth space at regional/state fairs, home shows, and expos
  • Develop and manage the annual event calendar and budget
  • Coordinate logistics including booth setup, materials, staffing, and travel

Lead Generation & Appointment

  • Design processes for capturing and converting event leads into scheduled sales appointments
  • Supervise event staff or brand ambassadors in real-time lead generation
  • Implement and maintain digital and manual tools (e.g., tablets, CRM, calendars) for accurate appointment scheduling

Team Management & Training

  • Recruit, train, and manage event staff and appointment setters
  • Ensure team adheres to brand standards and delivers exceptional customer experiences

Marketing & Promotion

  • Collaborate with the marketing team to develop event-specific promotions and materials
  • Monitor competitors and industry events for new opportunities
  • Goals: Maximize attendance, attract exhibitors/sponsors, drive media coverage.

Data & Reporting

  • Track KPIs: number of leads captured, appointments scheduled, show-to-sale conversion rates
  • Provide post-event performance reports and ROI analysis

Education And Experience

  • 3–5+ years of experience in event management, trade show coordination, or field marketing
  • Proven success in lead generation and appointment setting at live events
  • Strong organizational skills and attention to detail
  • Comfortable using CRM and calendar tools (Salesforce, HubSpot, Calendly, etc.)
  • Excellent communication and team leadership abilities
  • Ability to work evenings/weekends during events as needed
  • Experience in solar, home services, or similar industries is a plus

Preferred Qualifications

  • Background in sales or marketing
  • Knowledge of regional/state fair circuits and consumer expos
  • Ability to manage multiple events simultaneously

Flexible work from home options available.

Job Tags

Work from home, Flexible hours, Weekend work, Afternoon shift,

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